Martini Park
The project
In 2006, the Barish Group retained MCA Public Relations to publicize a “playground for grown-ups” in the Dallas-Fort Worth metroplex.
After creating Light New York and Light at the Bellagio in Las Vegas, Chris Barish dreamed up Martini Park — a nightlife venue that balances comfort, luxury and a high-energy atmosphere.
The plan
MCA Public Relations successfully introduced our client’s brand to Texas with its first location in Plano. Through pre-opening, opening and post-opening media outreach, we spread the word about the Martini Park experience.
The coverage
Our client enjoyed local and national coverage in:
- Dallas Observer
- Dallas Business Journal
- Plano Star-Courier
- West Plano People
- Inside Collin County Business
- Dallas Morning News
- Al Dia
- F/D Luxe
- Plano Insider
- Where Magazine
- Modern Luxury Magazine
- DailyCandy.com
- CitySearch.com
- FOX (KDFW 4)
The results
Martini Park gained immediate brand recognition in Dallas, which allowed them to expand to other markets.
And that’s not all. Now read the Jasper’s Restaurants or Hotel Palomar case study. After you’re done, browse our client list.
What others have to say ...
This is the most creative pitch I have ever received. I read the entire thing, which I usually don't do ... and it's the best pitch I got from Dallas. So thank you!- McKay Heim, NBC Universal
